The arrival of name, image, and likeness (NIL) agreements has transformed college athletics, offering student-athletes unprecedented opportunities to profit from their personal brands.  Yet, the case of Jaden Rashada, a promising quarterback, is a cautionary tale.

When Rashada entered the 2023 college recruitment season, the NCAA had recently adopted rules allowing compensation to student-athletes for

NCAA President Charlie Baker penned a letter to student-athletes, asking for feedback on his proposal to allow Division I (D-I) schools to pay student-athletes directly.

In the December 19 letter, Baker emphasized that schools and student-athletes need to partner with Congress in seeking a federal law with an antitrust exemption preventing college athletes from being